Management - Marketing Option

This program is available at the Beavercreek, Online and Springfield - Leffel Lane locations. The Marketing option is available during the day and in the evening as well as online. Students should consult with their advisor for the recommended sequencing of courses.

The Marketing option provides students with a well-rounded education. It includes a strong foundation in marketing, highlighting the major areas of marketing including product management, promotional and pricing strategies, and physical distribution.

All business students are expected to use information technology skills as it applies to course requirements within all management options.

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Outcomes and Curriculum

Upon completion of the Associate of Applied Business degree in Marketing, a graduate will be able to do the following:

Apply basic business and management concepts, skills, and tools.
Demonstrate knowledge of social responsibility trends, ethical issues, and legal considerations
Analyze quantitative data.
Demonstrate knowledge of global business trends.
Apply knowledge and skills in the four Ps of marketing: product management, promotional strategies, pricing strategies, and logistics and physical distribution.
Demonstrate effective use of communication and human relations knowledge and skills.

Course	Title	Credits
Fall
MGT 1060	Organizational Behavior	3
ENG 1111	English I	3
FYE 1101	College Success	1
ITS 1105	Computer Concepts and Software Applications ^*	3
MTH 1060	Business Mathematics ^	3
--	Arts/Humanities Elective (GA) **	3

Spring
MKT 2000	Marketing Management ^	3
MGT 1120	Principles of Management ^	3
ACC 1100	Introduction to Financial Accounting ^	4
ECO 2220	Principles of Microeconomics	3
ENG 1112	English II ***
or ENG 2211	Business Communication ***	3

Fall
MKT 2550	Promotion & IMC Strategies	3
HRM 1725	Human Resource Management
or LSC 2270	Operations Management	3
LSC 2220	Logistics and Physical Distribution	3
STT 2640	Elementary Statistics I ***
or MGT 2450	Data Analytics ***	3
--	Tech Elective	3

Spring
MKT 2150	Product Management	3
MKT 2400	Electronic Business Applications
or MKT 2450	Sales and Sales Management	3
MGT 2600	Legal Environment of Business	3
MGT 2800	Business Strategy/Policy Seminar (Capstone)	3
--	MGT, MKT or EBE Elective ****	3

	Total credit hours	62

^ Prior Learning Assessment (PLA) Credit Available.

* Students with little or no computer background should enroll in ITS 0700 before taking other computer courses. Students without adequate keyboarding skills should enroll in ITS 0710 before taking a computer class.

** Must be a global awareness (GA) course and may come from arts/humanities courses identified in the catalog.

*** Students who plan on transferring courses for advanced degree work should verify the best/appropriate course selection based on the receiving institution's degree requirements.

****Technical electives must total appropriate number of hours assigned. They can come from any combination of courses not already prescribed that use the following codes: HRM, INS, LSC, MGT, MKT, ACC, CSD, CSE, EBE (except EBE 1100), ITS (except ITS 0700, ITS 0710, ITS 1105), NTK, OAD, and RES.

Students should follow the recommended sequencing of courses, with consideration to the pre/co requisites, including college preparatory requirements.

The program schedule is designed for full-time students who have completed all prerequisites and who have no college preparatory recommendations. Many individuals, especially part-time students and those taking college preparatory courses, will require additional semesters of study. Students should consult their academic advisors for help in planning their schedules.

A complete listing of humanities and social science electives is available in the College Catalog.

Academic Preparation

Students with significant business experience, where expertise equals or exceeds the outcomes of a particular course(s), are offered two options for earning experiential credit. Proficiency exams are available for selected courses. Other courses may allow a student to potentially earn credit through a portfolio presentation.

Transfer Information

Students enrolled in Associate of Applied Business degree programs are preparing for employment upon graduation from the program. However, at some point many of these students are also interested in completing a bachelor's degree. A number of colleges or universities have designed bachelor's completion programs designed for students completing applied degrees. See the Transfer section of the catalog for more information.

Questions? We're here to help!

Teresa Campbell, MBA Professor, Management and Marketing

937-328-6132 campbellt@clarkstate.edu